Jay Leonard

Welcome to the year ahead in the social media marketing. In this article, we’ll try to show you glimpses of…

In 2016, social media experienced numerous changes. Video became increasingly important, especially live video, while social content publishing platforms grew…

The days when the majority of compliments and complaints came from phone calls and web forms are ones for the…

It's not easy being Pantone's 2017 Color of the Year. The color management company recently named "Greenery" as the new…

There are a substantial number of skill sets and bodies of knowledge that constitute the discipline of sales negotiation. In…

After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are…

The Lexus ES is a luxury sedan requiring no introduction. Now in its sixth generation, the ES line is one…

Your neighbors may have aesthetic objections to that giant blow-up Santa in your front yard, but can they sue you…

It’s a zoo out there. For marketers and advertisers alike, it’s hard to control your organic search rankings with all…

As a sales leader, are these problems plaguing your salespeople? They rely too often on features and functions rather than…

A customer walks into your clothing store. She heads to the denim section, browses the racks, looks at the price…

This week, Tilman Fertitta meets with Caitlin Picou of Kismet Cosmetics. Kismet Cosmetics is a lipstick brand with “a cautious…

Business trips aren’t always easy, especially if you are travelling a lot. Your employer generally expects a lot from you…

Why Brand Consistency Is Important Building a brand is all about consistency. Your customers expect to have the same experience…

Change always comes thick and fast in this industry but 2016 has felt like a real turning point. All the…