Jay Leonard

When potential customers think about buying a product or service, like a new jacket for a ski trip or property…

What’s the best way to use influencer marketing on social media? 1. Support the Rising StarsThere are social media platforms…

Data and statistics don’t lie. But when it comes to between gut feeling and numbers, most people will go with…

With 2016 in the rearview mirror, 2017 promises to be a year that will change the face of marketing and…

As business data grows more valuable for many companies, IT managers see BI dashboards as essential tools that help employees…

I believe that personal growth and professional growth are intertwined. Most people set goals as a way to help them…

Your internal brand is an important piece in building a strong external brand. If a strong brand is built from…

For most people saving money may seem like a low priority. Our brains are usually too tuned in to the…

As most digital marketers would put it: “Content marketing is the future of marketing”. True enough, many companies have already…

Forming a plan for executing on an SEO task list can be overwhelming. Google’s algorithm considers more than 200 ranking…

A hashtag is word preceded by a hash mark (#), used within a message to identify a keyword or topic…

“If it ain’t broke, don’t fix it.” This saying is often embraced by many companies regarding their online marketing and…

It’s a fast-paced world, and only getting faster. Too often the 40-hour work week, is more like 50 hours, and…

The world of technology is always evolving, and no matter how hard we try, we can't make it stay the…

The Rule of 555 is simple… It’s all about determining the value and implications of some action or decision. This…