Jay Leonard

What started as a simple app to send disappearing videos to friends, Snapchat now attracts some of the biggest brands…

If your marketing focus is on your products, your sales prices, your funnel, and your outcomes, you’ve got a problem.…

The digital direction of payments presents both a challenge and an opportunity for mobile product owners and developers. People expect…

Systematic improvements are the best way for a marketing team to achieve steady performance gains. To make a lasting impact,…

Next up is Jackson Mann of Vibes, seeking $100,000 for 20 percent equity. Vibes helps filter out damaging levels of…

The whole idea of ecommerce has always been to take the millennia-old tradition of shopping in person and move it…

Whether we’re shopping for a new pair of shoes, researching a flat-screen TV we’ve been eyeing or investigating a new…

Artificial Intelligence (AI) often conjures up two different images of the future. The first is a world where AI is…

Revenue Marketing Journey: Milepost 2 In a previous blog post, I talked about the initial steps in the Revenue Marketing…

Video has become a huge player in the online marketing industry ever since Google started prioritizing it in search. Ever…

The growing expansion of utilizing SMS (Short Message Service) or most commonly referred to as “text messaging” has made its…

There are a number of different two-step sales processes executed across a wide swath of companies and industries. There are…

There are plenty of digital marketing myths these days and they’re holding back businesses in nearly every industry. Many of…

As business people and marketers, we traffic in data. It’s what we use to make decisions (even gut decisions). Data…

It’s still January, but the year is already slipping away. Those goals you made to elevate your marketing in 2017…