High-quality data is being used more frequently to fuel marketing decisions. Yet with the vast amount of marketing initiatives out…
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Latest Articles By Jay Leonard
Today, marketing revolves heavily around influencing the consideration stage. In this information age where self-education and research define most of…
Over the holidays, I received an awesome new gift: a miniature indoor/outdoor greenhouse to grow my tropical plants! As you…
As your business grows, getting stuff done gets cumbersome and challenging. You become part of the statistics the Project Management…
Want to learn why hard work doesn't go unnoticed? You're in for a treat. We know that appreciation for your…
One of the more important decisions in survey research is the construction of the response scale. Researchers must make a…
Although we don’t like to admit it, we are continually judged by others. Consistency in words, actions, and deeds are…
As typos and spelling mistakes make up to 58% of data inaccuracy issues, here we look at how much even…
We need to find email addresses for the launch in 2 weeks – about 400 should do. Damn… Nobody likes…
This week, Tilman Fertitta meets with Gini, Dora and Claudia Garcia of Garcia Art Glass. Garcia Art Glass provides unique…
Trust is trending Trust seems to be at the center of our lives these days. From politics to purchasing to…
Blogger outreach is an effective way to grow your business and brand visibility. It’s not smart to depend only on…
Since I just started the 14-Day Facebook Marketing Challenge yesterday (it’s not too late to join us!), I have Social…
Your competitors are likely at different stages in their development than you are. Maybe you launched a year ago and…
How does recouping some of your digital ad budget sound? How about saving a hefty percentage of conversions that would…
Visual content has always been relevant in marketing, but it’s quickly begun gaining more steam. This is probably because the…