Jay Leonard

For me, the word “homework” conjures up college memories of late nights, vending machine meals and stress. Maybe this is…

The promise of predictive analytics applications for B2B sales and marketing is to generate revenue by expanding existing markets and…

Early in my career, I hesitated to speak up on client calls with senior leaders. I thought my opinions were…

It's well-known that having a social media presence is essential for reaching consumers and promoting your business today. There are…

Time to Read: 9 mins This article will cover: Understanding Your Customers Uncovering How Your Customers Search Isolating Intent Competing…

Employee disengagement is a looming issue in today’s global workforce that affects everything from company productivity to customer satisfaction. To…

Do you dream of the day when your groceries are delivered to your doorstep? Whether it be via drone or…

Proving the value of your marketing efforts is absolutely essential, but that doesn’t mean that you want to spend hours…

In the world of websites and blogging, the one common theme across all sites is a never-ending need for more…

The surge of content marketing is almost incomprehensible. Stay ahead of this fast-moving industry with these five upcoming trends. Success…

Many sales managers turn to sales training programs for help shaping up their teams. Immediate goals include sales technique and…

The most important thing for sales reps to do in a day is talking with potential customers. However, most company…

Implementing complex projects across regions requires an effective engagement and change management approach. Despite the popularity and common corporate support…

Just when you’re confident that you’ve figured out how to reach the Millennial market, along comes a new audience: Generation…

Augmented reality and virtual reality are considered the new fad of this techno-crazy world. Gamers and gadget freaks know this…