Jay Leonard

First, let’s start with the definition of big data. Big data means large sets of structured and unstructured data. It…

This is a sponsored post from RFPIO. Our approach to responding to RFPs (Request for Proposals) is critical to our…

Most people who run a business or part of a large company struggle when it comes to setting KPIs –…

When small businesses make the decision to grow larger, the Internet is almost vital. Once entering this new playing field,…

More than half of online adults (56%) use more than one of the five major social media platforms: Facebook, Twitter,…

Consumers are increasingly wary of advertisements, leaving marketers scrambling to find new ways to capture, and hold, their attention. As…

South by Southwest (SXSW) is an annual gathering of film, interactive media, and music festivals and conferences that take place…

In the world of online marketing, where a new viral trend pops up daily and fresh "must-try" advice comes out…

Thinking about running an Instagram sweepstakes? Awesome - they’re a great way to engage your social following, find new potential…

Naming Instagram competitors is challenging, even for seasoned social media managers. The behemoth fought off Snapchat and Periscope in 2016;…

The nice thing about contacting bloggers and journalists is that the basics of reaching out to them are the same…

Lead scoring is a B2B marketer’s best friend. When I think about the major difference between the world of B2B…

I’m dating myself a little bit here. Back in the 1980’s parachute pants were a huge deal. They were obnoxious…

According to Ogilvy, the organic reach of content published by brands on Facebook is plummeting. In an attempt to make…

The way we interact with advertisements has changed due to the rise of mobile devices. They have enabled customers to…