Every marketplace has its gaps or customer pain points. Any new entrant to a market will have to scour the…
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Latest Articles By Jay Leonard
Marketing is an old profession. It’s been around for hundreds of years in one form or another. If you’d like…
Jay Leonard
April 17, 2017
Marketing
In an effort to convert audiences to customers, brands are beginning to hold mobile-native approaches as a standard requirement in…
Jay Leonard
April 16, 2017
Infographics
If you're thinking of launching a career in information technology (IT) or of getting certified for something you're already doing…
Jay Leonard
April 15, 2017
Business Articles
Last into the tank are Brian Riley and Kyle Jansen of Guardian Bikes, seeking $500,000 for 10 percent equity. Guardian…
Jay Leonard
April 14, 2017
Business Articles
How can I supercharge my business's LinkedIn page to grow my community of followers? 1. Become More Social Too many…
Jay Leonard
April 14, 2017
LinkedIn
Fake news is a real problem — and not just for journalists. Check out a recent survey which reveals that…
Jay Leonard
April 14, 2017
Content Marketing
As anyone who has been to a casino knows, risk can be an exciting prospect. It takes some guts to…
Jay Leonard
April 14, 2017
Small Business
What if someone gave you a sales pitch by saying, “I make some mean pancakes. They’re really good, my kiddos…
Jay Leonard
April 14, 2017
Business Articles
You can lead a horse to water, but you can’t make him drink. The same can be said about content:…
Jay Leonard
April 14, 2017
Business Articles
According to Fortune.com, an American works an average of 34 hours per week. As this may seem long enough for…
Jay Leonard
April 13, 2017
Business Articles
Have you been dreaming about dropping everything and starting your own company? Ask yourself these 5 questions before quitting your…
Jay Leonard
April 13, 2017
Business Articles
Facebook Ads and Google AdWords both offer businesses great opportunities for reaching customers. We’ve all seen ads in our Facebook…
Jay Leonard
April 13, 2017
Online Marketing
Increased relatability & Trust Nothing helps your audience (read: potential customers) identify and relate to your business than a solid…
Jay Leonard
April 13, 2017
Business Articles
By now, it’s clear that video is an essential channel for marketers. But what makes a great video? And what…
Jay Leonard
April 13, 2017
Business Articles
A common business refrain is that the customer is always right. And we’ve all heard stories of companies and employees…
Jay Leonard
April 13, 2017
Customer Experience