Jay Leonard

When I started out online, I had no idea about the importance of commenting. And though it's changed over the…

The most challenging part of any Facebook contest is getting new people to the page. Sure, your newsletter and social…

Not long ago, I read Shoe Dog, the memoir of Nike founder Phil Knight. Toward the end of the book,…

Nissan’s all-new Titan strikes a responsive chord. Of the six major automakers with a presence in the US, Nissan is…

With the explosion of data and technologies, the opportunity for marketers to deliver optimal consumer experiences via tailored messaging across…

Let me guess: You are sick and tired of seeing the same number of email subscribers on your web dashboard,…

We’ve all heard the phrase ‘Content is King’, however this implies that content sits at the top of the digital…

Crisis management and communication is, it’s fair to say, a hot topic. As we know, social media and content marketing…

Recently, I read a quote, “The best way to sell something, don’t sell anything. Earn the awareness, respect, and trust…

How much time do you spend on emails every week? If you’re average, it’s about 28% of your time ‒…

Would you like to improve your email marketing? Are you up-to-date with best email marketing tactics? Want to know how…

These days, consumers expect personalized digital experiences. Forrester found that 77% of consumers have chosen, recommended, or paid more for…

There are many metrics that can help a business understand how well it’s doing in providing its customers with great…

If you are a small business owner, you should be aware that the key to growing your business is to…

Launching a free trial for your new SaaS app requires some careful planning and boundless creativity. But it’s well worth…