Jay Leonard

Volvo’s largest sedan is a head turner. There aren’t too many times when I may urge shoppers to wait a…

The Pareto Principle states that roughly 80 percent of the effects come from 20 percent of the causes. To put…

Azure vs. AWS 2017: what’s the deal? There’s been a lot of speculation lately that Microsoft Azure may be outpacing…

During the last ten years, technological advancements have redefined many aspects of our society, including politics. Smartphones, tablets, and computers…

As I gear up to teach another semester of Digital Communications Strategy and Social Media at the University of Toronto,…

Testing in an enterprise is truly a team sport. If a testing program was a football team, its lead would…

There are a lot of great benefits to email marketing. Knowing how to use this marketing hack to the fullest…

“Do you have contacts?” It’s the age old question public relations firms receive from prospective clients. In fact, it’s often…

A major feature of AI for recruiting is its ability to stop unconscious bias. A recent lawsuit reminds us why…

B2B CMOs are shifting their demand marketers’ focus. Simply generating marketing-qualified leads (MQLs) is no longer enough. Marketing execs are…

Brands are all hyping customer experience and many are succeeding. Enough with the tired old pitch from consultants about things…

How to Get Referrals from Your Clients (Three “Easy” Steps) Depending on how much you charge for your services and…

Next up are veterans Emily Miller, Kim Jung and Keith Alaniz of Rumi Spice, seeking $250,000 for five percent equity.…

While most organizations publicly agree that building the right culture is key to their success, many struggle with creating, maintaining,…

It is intriguing to know how well email subscribers respond to illustrations and the extent to which it influences their…