Jay Leonard

Summer is just around the corner and spring is in full bloom. For some businesses, summertime means a lull in…

It is a new thing still, but it’s growing in frequency and impact. Invading your personal space, or ‘interactive advertising’…

As a millennial employed by a tech company, it is required by law that I purchase and use a standing…

A new report from the influencer marketing firm, #Hashoff, details the 2017 State of Influencer Marketing. (Not sure what influencer…

The bane of every sales person’s existence is running into an impasse with a potential customer when they throw an…

Over the past decade, companies have increased their focus on and investments in employee engagement. But engagement levels across the…

Simply put, happy customers do not necessarily equate to a profitable business. If you’re relying on traditional customer satisfaction surveys…

Marketers who use video see revenue grow 49 percent faster than those who don't. Video marketing can enhance your inbound…

You are a serious marketer, so, of course, you’re diligent about metrics and analytics. You create and run custom Google…

Compact camera sales have been slowed by smartphones, especially at the lower end of the cost spectrum, but there's still…

Unless you’ve been living under a rock the past few years, you’ve probably heard about search engine optimization and why…

People influence people. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy…

We’ve all heard the story. Somebody publishes a post on LinkedIn, and nearly overnight it goes viral, soliciting massive amounts…

15 Tools, Techniques and Examples to Help Cut Through the Noise The world’s biggest brands and ideologies were built on…

Did you know that 98% of LinkedIn active users share content on the largest B2B social network? LinkedIn is more…