Jay Leonard

“It’s better to be the best connected than the most connected.” –Reid Hoffman, LinkedIn Founder Is your company taking advantage…

As an email marketer, you’re probably already familiar with the feeling that emerges when people don’t engage with your email…

When you market your website online, you have two audiences: people and machines. Let me clarify. Your site and its…

Apple’s WWDC (Worldwide Developers Conference) 2017 kicked off yesterday, with a keynote packed with major announcements. To get everyone in…

If you’re a marketer, you know about the perks of B2B blogging programs—blogging boosts traffic to your website, helps potential…

Sometimes, letting go of your best employees can actually be the right choice. At first, this might seem crazy, but…

Does your business have a blog? If not, now is the time to start building one. It can provide a…

Before laptops, smartphones and mobile applications; before graphical user interfaces (GUIs), browsers and search engines; before user interface (UI) and…

Business and talent acquisition leaders are increasingly using flexible work options to attract the best and brightest talent. Over one-third…

Everyone wants to be the next Dollar Shave Club ad. Aside from being a fantastic and effective ad, it’s a…

Email remains a go-to channel for consumers. More than 205 billion emails are sent daily and this figure is expected…

Perhaps no aspect of mobile marketing is more misunderstood, and more poorly executed, than location-based delivery of push notifications. Those…

The UK and USA have been described as having a “special relationship” for many years now. Whilst our cultural sensibilities…

The Sales Funnel is a Lie! Well, maybe not an out-and-out untruth. But, as a sales model, it oversimplifies the…

The 2017 VW Passat R-Line is a pretty good looking car coming standard with 19-inch alloy wheels, heated front seats…