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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

Changing the Business of Relying on Marketing Analytics

Stop me if you’ve heard this one: a digital analyst, with a background in web development and marketing, takes a…

Jay Leonard
May 28, 2017
Digital Marketing

LinkedIn Finally Gets “Personal” With Remarketing And Beats Facebook

LINKEDIN HAVE STEPPED UP THEIR GAME. As someone who has a business that is B2B, I have found that LinkedIn…

Jay Leonard
May 27, 2017
LinkedIn

Creative Content Marketing: 4 Types of Digital Content

Beyond blog posts and social media updates, there are new ways for your business to be showcase itself in front…

Jay Leonard
May 27, 2017
Content Marketing

5 Reasons Why Your Mobile Marketing Strategy Stinks

You haven’t got one. That maybe blunt, but it could well be true. Amazingly there are still some businesses out…

Jay Leonard
May 26, 2017
Marketing

A Template for Measuring Demand Marketing Orchestration

At what point in your demand generation process do you start with attribution reporting? Are you able to pinpoint marketing’s…

Jay Leonard
May 26, 2017
Marketing

Are Chatbots the Next Big Thing in Customer Engagement?

Craving a pizza? Order it right now via Facebook Messenger. The Domino's chatbot created by Microsoft allows you to order…

Jay Leonard
May 26, 2017
Customer Experience

Process Improvement: Stop Bad Processes Killing Your Business

Last week we failed to meet a big deadline for the second time in a month. Vinay (Process Street‘s CEO)…

Jay Leonard
May 25, 2017
Business Innovation

Get Your First Trade Show Clients With These Marketing Ideas

In terms of getting qualified sales leads, trade shows are basically your best bet. For a start, these activities allow…

Jay Leonard
May 24, 2017
Marketing

Top 13 Social Media Monitoring Tools (2017)

To make social media really effective for you, it’s important to watch how your audience behaves and what they say…

Jay Leonard
May 24, 2017
Business Articles

The Pipeline Model Experience

The sales pipeline model dictates that not everything works out as we hope. Some people can manage where they are,…

Jay Leonard
May 24, 2017
Business Articles

Live Videos Now Stand For 20% Of All Facebook Videos

“We had a good start to 2017”, said Mark Zuckerberg, Facebook founder and CEO, about the results for the first…

Jay Leonard
May 24, 2017
Business Articles

The Rise Of The Everyday Social Media Influencer

L’oreal doesn’t have a bad business model. They create amazingly high quality cosmetic products and then sell them to a…

Jay Leonard
May 24, 2017
Business Articles

Write Headlines Like a Boss – 6 Free Tools to Attract Readers

Have you ever written an article title and felt like something was missing? Like it needed to be jazzed up…

Jay Leonard
May 24, 2017
Business Articles

Our Ultimate List of the Best PR Tools for 2017

Tools of any kind-- even PR tools -- are designed to make our lives and jobs easier. Whether it’s a…

Jay Leonard
May 24, 2017
Business Articles

Starter Guide: Apps & Tools for Businesses on a Shoestring Budget

Having worked with many entrepreneurs and startups over the years, I've heard about all sorts of apps, tips and tools…

Jay Leonard
May 23, 2017
Small Business

Out Of Sight, Out Of Mind – Shadow Banning and Its Impact On Engagement

The social media universe is complex, to say the least. As soon as you think you have it all figured…

Jay Leonard
May 23, 2017
Business Articles

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