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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

Applying Usability Concepts to Your Content Marketing

In usability circles, the concept of red routes is used to help prioritize the most important features of a website’s…

Jay Leonard
July 14, 2017
Content Marketing

Email Marketing Report: Optimizing Performance in 2017

Email Marketing Report: Optimizing Performance in 2017 Email still reigns supreme as the top channel marketers are utilizing this year.…

Jay Leonard
July 14, 2017
Email Marketing

5 Things Employers Must Do Before Making a Job Offer

Hiring the right person for a job vacancy can be a long, tedious process. No matter how quickly you want…

Jay Leonard
July 14, 2017
Business Articles

This Is How to Be A Leader In Name Only

Aspiring, self-aware leaders think of leadership as a practice and a way of life. They’re always looking for growth opportunities…

Jay Leonard
July 14, 2017
Leadership

5 Marketing Tactics to Increase B2B Sales

Boosting B2B sales isn't just about advertising your business and waiting for customers to show up. Companies that buy from…

Jay Leonard
July 14, 2017
B2B Marketing

Why There’s No Substitute For IRL Support

Customer service agents need to monitor the queue, which makes it hard to go offline all at once for offsite…

Jay Leonard
July 14, 2017
Business Articles

Is the Design of Your Website Important? Your Perfect Audience Cares!

Website Design & Navigation A great website is the cornerstone of a business online. What defines a great website is…

Jay Leonard
July 14, 2017
Business Articles

How to Use Video Marketing on Each Social Media Platform

Facebook focuses on idea sharing, Twitter is all about broadcasting your thoughts, Instagram prioritizes the visually interesting, and Pinterest provides…

Jay Leonard
July 13, 2017
Business Articles

5 Innovative Sales Strategies to Drive More Revenue

If your sales revenue has been stagnant lately, you might need to incorporate some new sales strategies. New strategies can…

Jay Leonard
July 13, 2017
Business Articles

What Is the ROI of Not Being Found?

I believe we are entering some increasingly changing times that will alter the course of what marketing looks like. Some…

Jay Leonard
July 13, 2017
Marketing

How a Top Consultant for Google, Disney and IBM Uses Email Marketing (Hint: It’s Not What You Think)

NYT Bestselling Author and top Marketing Consultant Chris Brogan reveals his unusual (and wildly effective) approach to email marketing. When…

Jay Leonard
July 12, 2017
Email Marketing

How to Hire, Manage and Retain a Remote Team of Creative Workers

There is a change afoot in the way the world works. In 2014, FastCompany speculated whether 50% of the workforce…

Jay Leonard
July 12, 2017
Business Articles

10 Press Release Best Practices That Will Skyrocket Your PR

Press releases are a valuable tool in the hands of PR professionals -- as long as you use them correctly.…

Jay Leonard
July 12, 2017
Business Articles

The Perfect Recipe for Writing a Sales Email

Email is your strongest digital tool for sales. Really? Yes! According to the Direct Marketing Association, sixty-six percent of consumers…

Jay Leonard
July 12, 2017
Business Articles

Uncover Business Opportunities in Crossborder E-Commerce

So, you’ve decided to begin selling your products to new markets. Maybe you’re getting your e-commerce business set up for…

Jay Leonard
July 12, 2017
Ecommerce

Content is the Key: 5 Steps to Diversify Your Content Creation

To some, content may be king, but for marketers, it’s just a way of life. It can help you stand…

Jay Leonard
July 11, 2017
Content Marketing

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