Jay Leonard

Long gone are the days when a single radio ad would send customers rushing to a store. Instead, companies must…

You need video, you need video, you need video. No matter what blog you go to, any marketing site worth…

Any marketing expert today will tell you that among all marketing channels, email marketing has the highest return on investment…

As marketers and businesses owners, it can be easy to get caught up in the concept that we are selling…

If you’d like to promote your local business online by posting directly to Google’s search results, you can do that…

Do you feel like your customer service costs are dragging down your bottom line? Hiring and training enough competent people…

This week, Marcus Lemonis visits Miami, Florida to help HipPOPs Handcrafted Gelato Bars, a gelato popsicle company that offers handcrafted…

Not all types of social media are created equal. As the social media marketing industry matures, so do the various…

Lead generation is the marketing process of attracting and engaging potential customers for a service or product, mainly to create…

Google has been the standard in online search for years, it is even referred to as a verb, when you…

A good friend of mine recently asked me to give some advice to a solopreneur who has just begun his…

Do you really have to spend money to make money in the world of modern marketing? When trying to figure…

The app store is now flooded with branded apps that few people use. This overcrowding of overt promotions has lead…

For years, IT solution providers have been touting how a company can benefit financially from software-as-a-service and other IT software…

As a millennial, I am constantly bombarded with marketing content. And for good reason. In addition to being expert multitaskers,…