Jay Leonard

When the well-known casual shoe brand Crocs came to India in 2007, it believed the conditions for fast and profitable…

Your brand’s reputation affects the business directly. People won’t buy your products if they don’t feel they can trust you.…

This week, Marcus Lemonis heads to Waynesboro, Pennsylvania to assist Zoe's Chocolate Co., an artisan chocolate shop. According to CNBC,…

The broader use of chatbots has allowed consumers to get answers to their most important questions in real-time. These chatbots…

Take A Fresh Look At Your Website Through an Audit Your website is one of the most valuable online properties…

Influencer marketing is a type of digital marketing that can help brands connect with their target audience through influential people.…

Companies, especially in the B2B (business-to-business) industry, are always looking to improve how they communicate with their customers. Forcing conversations…

Last year, the CEO and CFO of a European public company became victims of cyber fraud, which ultimately cost them…

Any entrepreneur with experience buying or selling a business knows that deals fall through all the time. Even worse, many…

Marketers constantly need to do more with less. With so many marketing options, how do you know where to direct…

Writing effective copy is vital to your business’ public relations and marketing campaign. From crafting compelling website copy and informative…

If you’re new to the digital marketing space or just searching for something to make your life easier and more…

Think about your favorite place to meet a friend or business associate for coffee. Does it feel like a waiting…

If you’re following the latest B2B trends, you’ve likely come across the term “Account Based” recently. Many B2B companies work…

Living in a mobile-focused world has changed the way people discover and buy products. To keep pace with this mobile…