Jay Leonard

Even your most loyal customers will not tolerate mediocre experiences. One of the main findings in a recent CMO Council…

I know Instagram has been around for a while now but I have only recently registered a business account on…

If you’re an app developer (or if you work for a brand that’s trying to launch a successful application to…

The evolution of banking is at a major inflection point. With the groundwork for diminishing returns in play, it’s imperative…

From The Terminator to Blade Runner, pop culture has always leaned towards a chilling depiction of artificial intelligence (AI) and…

Today’s businesses are not just looking at generating more profits or increasing sales. They are also finding ways to reduce…

We've all watched videos from influencers like Michelle Phan or Huda Kattan, and we know that being featured in one…

What is a Target Account? Simply put, target accounts are companies that you want to turn into customers. When you’re…

We don’t have to look far to find examples of innovation, whether it’s in the technology sector, consumer goods or…

Video is everywhere. It’s the shiny (not so new) toy that everyone (and every business) wants to play with. And…

Before Facebook, there was Friendster, while before YouTube there was ShareYourWorld. And do you remember when the iPhone was first…

The trade show (or exhibition, depending on your location) has been a key event for many B2B companies for years.…

What are your professional and business ethics? What will you do, and won’t do, and under what circumstances? In life,…

I was hooked on “The Bold Type” as soon as I watched the trailer, and now that the first season…

Customer experience is on the precipice of rapid change. Once viewed as a “nice-to-have”, a personalized, always-on customer experience is…