Jay Leonard

Social media monitoring can supplement – or even replace – traditional market research. Traditional market research – surveys, focus groups…

Amazon has over 2 million third-party sellers that cover more than half of its sales — with this much competition,…

Take over the world? Maybe not. But taking over your city is definitely possible and will bring you more business…

Influencer marketing is the practice of using individuals with the power to impact purchase decisions to promote your brand. It…

Congratulations on becoming the new leader of your team or organization. This is the moment you've worked so hard for,…

Brand loyalty is dead. Well, at least the way your grandparents practiced it. Before 1950 there were a lot of…

Being a project manager is a tough job. It’s not enough to create project plans and delegate tasks. You also…

LinkedIn recently hit 500 million users, making it (depending on which source you read) the 3rd biggest social network in…

Have you ever heard of Google’s Local Pack – also referred to as the Map Pack or even the Snack…

Brick and mortar retail is taking a hit. Recently, many of the major retailers such as Macy’s and Sears have…

With the rise of content marketing, thought leadership has become increasingly popular, especially in technology and consulting. Thought leadership pieces…

Back in the day, businesses would hire an SEO expert to optimise their site while they concentrated on running their…

There are different ways for companies to gauge the level of motivation their employees receive—and for a long time, the…

I hate to be the bearer of bad news, but Labor Day – and thus, the end of summer –…

Twitter boasts 328 million monthly active users. With so many users, Twitter has become a conglomerate of celebrity news, entertainment,…