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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

The Pique Technique – How It Can Enhance Your Fundraising Ask Strings

Within social science there exists a theory on user and consumer behavior called the pique technique. Put simply, the pique…

Jay Leonard
September 6, 2017
Non-Profit Marketing

2018 Email Marketing Forecast: Data, Micro-Moments, and Intelligence

What will email marketing look like next year? We think it will be more data-driven, it will increasingly hone in…

Jay Leonard
September 6, 2017
Email Marketing

3 Ways to Stay on Top of Accounts Receivables

One of your duties as a small business owner is to make sure you’re getting paid. While it’s not the…

Jay Leonard
September 6, 2017
Finance

Automation: The Future of Your Business?

Automation is everywhere. No, really, it is. It might seem like some new-fangled technology drive, but the fact is we’re…

Jay Leonard
September 5, 2017
Business Articles

Tips for Streamlining Your HR to Drive Business Growth

When every function and department within a business is optimized to perform at its best, overall organizational goals are better…

Jay Leonard
September 5, 2017
Business Articles

Why Your Business Needs to Leverage the Power of Social Artificial Intelligence

The impact of Artificial Intelligence and its benefits for users can't be summed up easily because it covers a broad…

Jay Leonard
September 5, 2017
Business Articles

How to Find and Hire a Great Sales Manager

Your sales team needs a strong sales manager to lead them. You can’t just promote your best salesperson to the…

Jay Leonard
September 4, 2017
Business Articles

27 Free/Inexpensive Proven Ideas to Create Brand Awareness

Brand Awareness has two goals. The first is moving the knowledge of your product or service from the unknown or…

Jay Leonard
September 4, 2017
Marketing

25 Ways to Speed-up Your Invoicing

There’s no way around it. The success of your business relies on you getting paid. But, invoicing can be a…

Jay Leonard
September 4, 2017
Finance

How Google AMP Has Changed SEO

How Google AMP Has Changed SEO If you’ve spent any time in online marketing or SEO, you know the landscape…

Jay Leonard
September 4, 2017
Business Articles

Why Sales Should Be Involved in Writing Gated Content

Inbound marketing is an ongoing cycle of creating, sharing, and promoting useful content and resources for your potential audience and…

Jay Leonard
September 4, 2017
Content Marketing

How To Get to the Heart of What Your Buyers Want

As a B2B Marketing consultant, one of the questions I get asked most frequently is “how can I really know…

Jay Leonard
September 3, 2017
B2B Marketing

Instant Self-Care: 15 Ways to Recharge in 15 Minutes

A client told me during a weekly check-in that he was feeling overwhelmed by all of his responsibilities. I recommended…

Jay Leonard
September 1, 2017
Business Articles

4 Promising Ways AI Is Helping Diversity In Recruitment

The role that AI plays in diversity in recruitment is still being debated. Critics of AI are worried it will…

Jay Leonard
September 1, 2017
Business Articles

The 5 Challenges of Digital Marketing Transformation

"Digital transformation" has become a popular buzzword - senior executives and experts are all talking about it. Some enterprises are…

Jay Leonard
September 1, 2017
Digital Marketing

5 Reasons Time Tracking Is the Secret to Work From Home Productivity

According to 2015 Gallup research, 37% of workers in the United States telecommute, compared to just 9% in 1995. Having…

Jay Leonard
August 31, 2017
Business Articles

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