Jay Leonard

“Well, all good stories deserve embellishment. You’ll have a tale or two to tell of your own when you come…

When people think of new year’s resolutions, they usually consider “working out more,” “spending more time with family,” or “traveling…

That, according to Mahatma Gandhi who clearly was never a website visitor because when it comes to websites there is…

Did you know that over 50 percent of shoppers will go to a competitor if they don’t have a positive…

Veteran recruiting events might follow the same template as other recruiting events but there is a slight difference in the…

  There's a way we're supposed to do things, with ecommerce marketing. We're supposed to create visual ads which show…

Last year, industry experts predicted that content marketers would need to focus on a variety of content types to be…

As a freelancer operating on a tight budget, saving a few dollars can majorly impact your business and personal life.…

Personalization, video content and artificial intelligence are just some of the trends that ruled the marketing industry in 2017. This…

Marketing Operations (MO) are data scientists, portfolio score keepers and process re-engineers. MO will acquire new responsibilities as more B2B…

Customer support metrics can be tricky business. Each metric can tell a different story; your team’s CSAT might be low…

I recently stopped by for dinner at a favorite local burger joint in my hometown of Orlando, FL. The restaurant…

The new imperative for enterprise organizations is to deliver on new customer experiences and business models before their competitors -…

Influencer marketing isn’t the next big thing—it’s already a big thing. Influencers promoting brands existed long before the digital revolution…

Acquiring new customers is one of the primary goals of marketers. It can be achieved only by getting a company’s…