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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

Why Your B2B Firm Should Have Brand Standards

Brand standards are a set of guidelines for the colors; photography and graphic elements; logo specs; fonts and messaging that…

Jay Leonard
December 14, 2017
B2B Marketing

7 Steps for Sustained Business Success

As a business owner, it is great to make a big splash and lots of sales on opening day. But…

Jay Leonard
December 14, 2017
Business Articles

4 Places to Meet Like-Minded Entrepreneurs

There is a common theme that keeps coming up for my private coaching clients lately. On just about every call,…

Jay Leonard
December 14, 2017
Small Business

How Much Does It Cost to Hire a Back-end Web Developer?

Need to hire a back-end web developer and wondering how much it will cost? There’s no easy answer, especially for…

Jay Leonard
December 14, 2017
Business Articles

How and Why You Should Collaborate With Other Entrepreneurs

They say teamwork makes the dream work. This is so accurate when it comes to entrepreneurship. Running your own business…

Jay Leonard
December 13, 2017
Business Articles

Convert Last-Minute Christmas Shoppers With These 8 Holiday Tips

The silly – I mean festive – season is here! We know you are probably full steam ahead fulfilling all…

Jay Leonard
December 13, 2017
Marketing

Why Website Design is Important for Business

Having an online presence is no longer optional for businesses. Consumers in both the B2C and B2B space use the…

Jay Leonard
December 13, 2017
Business Articles

Managing Risk or managing risks?

The keys to a successful second line of defence There are many risk management methodologies in existence but it is…

Jay Leonard
December 12, 2017
Cybersecurity

5 Easy Ways to Check Your Business Credit Score for Free

If there’s one thing you’ve learned as a business owner—or even as a functional adult—it’s that your credit score follows…

Jay Leonard
December 12, 2017
Finance

It’s Time For The Advertising Industry To Help Fight ‘Fake News’

It's a sad time for real news with “fake news” being crowned word of the year by dictionary publisher Collins.…

Jay Leonard
December 12, 2017
Native Advertising

Online Education Business as a Tool to Boost Economy

The e-learning is on its rise. In the USA about 77% of companies offer online courses to help train their…

Jay Leonard
December 12, 2017
Business Articles

4 Ways to Get More Traffic to Your Shopify Store

It’s never been easier to set up an online store. E-commerce platforms such as Shopify offer everything an entrepreneur needs…

Jay Leonard
December 12, 2017
Business Articles

3 B2B Sales and Marketing Strategies that Proved their Power in 2017

One theme dominates the shifts in the B2B sales and marketing world — technology. That’s because technology enables us to…

Jay Leonard
December 12, 2017
B2B Marketing

How To Calculate & Improve Your Retail App’s ROI

Think about the last few retail purchases you made. Were they in-store? Online? For me, they were all via my…

Jay Leonard
December 12, 2017
Business Articles

4 Sales Lessons I Learned Sitting On the Other Side

I spend the majority of my time helping companies market and sell their products and services, but from time to…

Jay Leonard
December 12, 2017
Business Articles

Various Customer Engagement Methods: Pros and Cons

Companies utilize different methods of engaging with their customer base. While some firms employ comprehensive programs to gather input from…

Jay Leonard
December 11, 2017
Customer Experience

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