Jay Leonard

A hit off-Broadway play will soon be bringing its comedic magic to thousands of people around the world. "Puffs, or:…

You have a keynote presentation coming up, and you're diving into research to ensure you have the best plan. Along…

Did you know that LinkedIn launched in 2003? Yes, that’s right. Come fall, LinkedIn is 15 years old. LinkedIn is…

Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as…

Does your organization produce an event of some kind that draws an audience? If there was a way to increase…

A few years ago, I was a project manager for a digital marketing agency in the United Kingdom. My scattered…

One of my favorite pieces of advice from Return of the Customer by Don Peppers and Martha Rogers is; “Without…

You need to think like a media company. Every Christmas I’ll spend at least one evening with my mom watching…

The excitement around marketing analytics and Big Data has gotten so strong that you might see it as your only…

Do you know how to persuade? It’s a critical skill for an email marketer. Perhaps the most critical. “You’ve created…

“@buffer, you’re invited to our beta program” Late last October, we received an email from Twitter with the above subject…

Finding a solution to increase sales isn’t always easy as it sounds. After implementing what feels like a whole plethora…

Tell me if this happens to you…because it happens to me all the time. I’ll be scrolling through my news…

The ability to manage change effectively is one of the five critical factors needed for effective execution. Yet, many organizations…

We’ve all heard about the importance of focusing on one task at a time. Take that idea, apply it to…