Jay Leonard

Following on from my post about Google and fake reviews, I had a strange conversation with a prospect recently. I…

It’s the time of year when marketers commonly reflect on the past 12 months and gear themselves up for what’s…

I love A/B testing! It’s hard for me to imagine my life without it, and once you try it, you’ll…

Email mistakes can cost more than your open rate. Some are costly enough to throw your entire outreach campaign off…

To every time there is a purpose, and in a similar way of looking at things there isn’t a huge…

For businesses, content creators, and influential individuals alike, social platforms are the premiere pathways through which they can communicate with…

The key to personalization is data. Targeting the right audience, with the right message, at the right time relies on…

Next up are Ranjith Babu and Akshita Iyer of Inirv, seeking $800,000 for eight percent equity. Inirv: A Quick Company…

Email inboxes are more crowded than ever before. At 1.47 million emails sent per month, US companies send more emails…

OK, so maybe I’m a little premature in predicting the death of retail (referring to traditional brick-and-mortar stores). Yes, retail…

“The most effective way for the decision makers in organizations to realize financial success is to ensure their businesses get…

In recent months, the social media scene has focused on a few key platforms. Instagram, the well-known photo-sharing app, has…

What do we do with virtual reality as business professionals? We all know that virtual reality and augmented reality are…

Ever been to a site that definitely doesn't rank for...anything? The evidence is painfully obvious - no on-page or off-page…

Mobile payments are changing the way we live, the way we buy, how we do business and the way we…