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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

How to Give Employees the Feedback They Need

There is no denying that employees want feedback, but that doesn’t mean they are craving reviews. Even HR leaders and…

Jay Leonard
January 17, 2018
Business Articles

Low-Price Selling: Is it Worth It?

Selling a lot of products at low prices is a proven profitable strategy. If you have any doubts, just look…

Jay Leonard
January 17, 2018
Business Articles

Facebook Makes Major Changes to the News Feed: Here’s How It Will Impact Your Business

Mark Zuckerberg, champion of the decades-old prom picture, the neighborly squabble, the adorable baby pictures, announced recently that the Facebook…

Jay Leonard
January 17, 2018
Business Articles

What Sales Needs From Marketing

The business case for marketing-sales alignment has never been more compelling. According to the Aberdeen Group, companies with strong alignment…

Jay Leonard
January 17, 2018
B2B Marketing

2018: The Year of SaaS Data Protection

We’re calling it. We’ve been in the business of backing up your SaaS data for many years now. And while…

Jay Leonard
January 17, 2018
Big Data

How the Rise of Digital Marketing is Worsening the Talent Shortage

In our digital world, customers hold the power. Instead of relying on sales for answers, they are reading peer reviews…

Jay Leonard
January 16, 2018
Business Articles

What the New Facebook Update Means for Digital Marketing

Mark Zuckerberg shook things up in a major way last week by announcing yet another new Facebook update. As marketers,…

Jay Leonard
January 16, 2018
Business Articles

3.5 Digital Marketing Trends You’ll See Explode In 2018

Technology is ramping up like its never ramped up before. Okay, in reality it has been ramping up for decades…

Jay Leonard
January 16, 2018
Digital Marketing

How to Conduct a Competitive Analysis

Maybe your brand outshines all your competitors. Or perhaps there are a few companies with much better blog posts or…

Jay Leonard
January 16, 2018
Business Articles

The Dos & Don’ts of Persona-Based Marketing

You’ve heard it before. To be successful with inbound marketing, your content must be catered to the customer. The content…

Jay Leonard
January 16, 2018
Marketing

7 Ecommerce Trends You Can’t Ignore in 2018

According to a study published by eMarketer in 2016, the ecommerce sector will experience double-digit growth until 2020, when sales…

Jay Leonard
January 15, 2018
Ecommerce

Maximize the ROI of Your Sales Kick Off (SKO)

Sales Kick Off (SKO) is probably the one internal event with the highest probability of positively impacting the company’s financials.…

Jay Leonard
January 15, 2018
Business Articles

QuickBooks vs. Xero vs. Wave

In this article, we’ll compare three different accounting software packages that cover the spectrum of small business needs—from the best…

Jay Leonard
January 15, 2018
Business Articles

DNA of a Strategic Marketing Operations Leader: 3 Seismic Shifts, Part 2

Marketing operations (MO) as a dedicated, funded and strategic capability has exploded across B2B marketing organizations. Driven by traditional marketing’s…

Jay Leonard
January 15, 2018
Marketing

Marketing Plan vs. Marketing Campaign: What’s the Difference?

I f you’re like a lot of business owners, you may feel overwhelmed at times by marketing. After all, there…

Jay Leonard
January 15, 2018
Marketing

Shark Tank Update: Boobie Bar Accepts $150,000 Offer from Daymond John

Next up is Wendy Colson of Boobie Bar, seeking $150,000 for 10 percent equity. What Is Boobie Bar? A Quick…

Jay Leonard
January 14, 2018
Business Articles

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