Jay Leonard

85% of Marketers Agree that Email Marketing Performance is on the Rise. How Do Your Campaign Strategies Stack Up? Email…

Gary Bencivenga is a renowned direct response marketing expert who's worked at BBDO and Ogilvy & Mather. One of the…

Presenting is one of the greatest privileges any of us could experience. When you pause for a moment to consider…

Data is the fuel that drives successful marketing, especially as the world becomes more customer-centric. But not all data is…

Are Facebook followers really worth anything? With a belief that followers will eventually become leads who evolve into customers, the…

Benjamin Franklin once said that the best investment that pays the best dividends is an investment in knowledge. Did you…

Create Facebook posts with a funny meme: Check. Write tweet with trending hashtag: #Check. Now to throw in an Instagram…

Intrigued about the whole video thing as a strategic marketing tool? It’s true, video content is king right now… Corporate…

Translation can be easy to take for granted these days, with the availability of mobile apps that promise to make…

With the market becoming more complex and customers demanding a personalized experience, data-driven marketing is the only way forward. As…

There are certain things you hope don’t happen to your website. You hope that you don’t get spam comments, or…

Email marketing is the single most effective digital marketing strategy, delivering as much as a $44 for every $1 spent.…

Wrapped up in the excitement of selling your business, you run the risk of making rookie mistakes, and nothing repels…

For wholesale distributors thinking about building a sales team from scratch or considering transitioning from independent sales reps to an…

With the pace at which digital marketing is changing, it’s not surprising that most modern marketing departments today have around…