Jay Leonard

Fascinating insights from the Forrester’s Cloud Computing Accelerates Enterprise Transformation Everywhere report highlight the growing dominance of cloud computing architecture…

Attraction. Courtship. Engagement. An event that signifies the beginning of a new union. And then: a long, mutually satisfying relationship.…

Brand marketing has evolved from product-centric to consumer-centric to values-centric today. CSR (corporate social responsibility) has become an essential ingredient…

It’s one thing to identify errors or weaknesses in your business, but it’s another to actually fix and improve them.…

There are plenty of dangers online. Even though cybercriminals don’t physically threaten Internet users, their actions can be just as…

Opening a business can be an exciting time in your life, but it also entails a number of decisions. The…

It’s evident that companies are becoming increasingly aware of the fact that they need to embrace a mobile strategy. Not…

Research clearly shows that a well-executed ABM strategy can generate significant lift for B2B marketing efforts. A study from the…

The statistics for data theft, online fraud and cybercrime make for disturbing reading. It seems that every day we learn…

Reports started coming in a couple weeks ago that Google was undertaking a new beta test: replacing the “next” button…

As someone who has been in business for 25 years and spent the better part of a decade focusing on…

Personal data plays a big role in day to day business operations. With the expansion of the world wide web…

I recently wrote an article for Entrepreneur almost presciently predicting “Why a Turnaround at Toys R Us Will Tank.” The…

When Instagram Stories rolled onto the scene, I had a beef with them right away. Why on earth should I,…

Too often, we get to the end of a buying cycle and pricing becomes the issue. The deal stalls, the…