Jay Leonard

Digital marketing today is more than just a channel – it is actually a “digital transformation” which is reshaping the…

Remember the time when you started your career? How good it felt when you got your first pat on the…

An industry narrative presents a great opportunity for organizations of all types to stand for something higher than “what they…

Use These Methods to Keep Your Target Market Research Fresh You’ve done your target market research homework and have created…

In my line of work, I see a lot of different content marketing strategies and tactics. Some are definitely winners,…

“I am convinced that there are only two types of companies: those that have been hacked and those that will…

Setting up an e-commerce business has never been easier. What most entrepreneurs fail to realize, though, is that this ease…

Chatbots truly revolutionized the way small businesses handle customer support. Being able to provide 24-hour support with zero costs is…

Marketers have always dreamed of being able to talk to customers and potential clients on a personal level. However, true…

Despite its seemingly ubiquitous adoption, digital technology has only just begun to penetrate most industries. According to a recent McKinsey…

Some of the biggest product and PR fails are related to gender-based campaigns. Brands can’t win them all, but these…

Marketing is a fast-evolving discipline. Customer expectations are changing rapidly and posing new challenges to many businesses. Thankfully, the technologies…

We are creatures of habit. At times bad habits, done in the name of “being too busy”, cause us to…

Getting loads of traffic to your website won’t necessarily get you loads of leads. That’s because not all website traffic…

The call-to-action (CTA) is a core component of any marketing effort today, especially within the B2B space. Without one, how…