Jay Leonard

Early, accurate qualification is critical to success in complex B2B sales. It allows us to identify the opportunities that we…

A great boss can bring out the best in you; a bad boss can transform the best job in the…

May 25 is when it all changes. If that date isn’t circled on your calendar a little over two weeks…

When companies invest in new technology solutions, they usually have high expectations for that investment. This is especially true when…

Direct marketing gets a bad rap for being, well, too direct. Whether it's a billboard on the interstate, a Super…

Managers value predictability; it gives them a sense of control over external events. In my experience, results that do not…

Summer can be a tough time for businesses. For businesses that aren’t seasonal, it usually means a slow down in…

Today, less than 15% of companies have a marketing organizational structure that’s considered modern and up-to-date with all of the…

A great brand name is not just something that looks cool on your business card or is fun to say.…

Do you recognize this mission statement? To organize the world’s information and make it universally accessible and useful. That’s Google‘s.…

Over the years there has been a rise in the use of technology in everyday businesses. But, this doesn’t simply…

Micro-influencer marketing is one of the most powerful ways to reach and influence your target market on social media and…

The first couple to go home as part of week three’s triple elimination during “Dancing with the Stars: Athletes” is…

Kicking off the dance-off round are Jennie Finch/Keo Motsepe and Tonya Harding/Sasha Farber. They are dancing the cha cha to…

I recently had a discussion with a friend that does lead generation and email marketing for pet supply companies. He…