Jay Leonard

Starting out on your own entrepreneurial adventure is tempting for anyone looking to go into business for themselves. Who doesn’t…

To grow your e-commerce business in 2018, you have to be willing to invest in email marketing. As industries become…

Digital marketing comes in many forms, but two often cause confusion – referral programs and affiliate programs. Are the two…

The world is changing faster than you can keep up. In today’s job market those who aren’t adaptable will be…

A recent article on Forbes.com revealed that B2B customers progress more than 70% of the way through the decision-making process…

Following the saga of Nerd Block—the comic, sci-fi, and gamer-focused subscription box service—has been a roller coaster in terms of…

Location-based marketing is marketing that contains messaging specific to where a person is currently at in the world. These messages…

Brands are learning that partner marketing is a smart way to broaden your audience and drive growth and sales. Partner…

From waiters to plastic surgeons, delivering a sensational customer experience should be a top priority – never an afterthought. As…

No business blog can achieve its full potential without integration with other channels. Multi-channel marketing is an absolute must for…

Blockchain, the innovative technology made famous by Bitcoin and other cryptocurrencies, has become a buzzword in the technology and business…

When you hear the term cybersecurity, you would be forgiven if your mind wandered to an image of a Hollywood-style…

There are three options when it comes to getting new business contacts with Facebook Ads… Encouraging Facebook users to book…

I recently had the opportunity to present in DemandGen Report’s Campaign Optimization Webinar Series. My topic was How Current &…

There is no doubt that in today’s world we are always almost connected. Social media has formed an extension of…