Jay Leonard

To grow your e-commerce business in 2018, you have to be willing to invest in email marketing. As industries become…

Digital marketing comes in many forms, but two often cause confusion – referral programs and affiliate programs. Are the two…

The world is changing faster than you can keep up. In today’s job market those who aren’t adaptable will be…

A recent article on Forbes.com revealed that B2B customers progress more than 70% of the way through the decision-making process…

Following the saga of Nerd Block—the comic, sci-fi, and gamer-focused subscription box service—has been a roller coaster in terms of…

Location-based marketing is marketing that contains messaging specific to where a person is currently at in the world. These messages…

Brands are learning that partner marketing is a smart way to broaden your audience and drive growth and sales. Partner…

From waiters to plastic surgeons, delivering a sensational customer experience should be a top priority – never an afterthought. As…

No business blog can achieve its full potential without integration with other channels. Multi-channel marketing is an absolute must for…

Blockchain, the innovative technology made famous by Bitcoin and other cryptocurrencies, has become a buzzword in the technology and business…

When you hear the term cybersecurity, you would be forgiven if your mind wandered to an image of a Hollywood-style…

There are three options when it comes to getting new business contacts with Facebook Ads… Encouraging Facebook users to book…

I recently had the opportunity to present in DemandGen Report’s Campaign Optimization Webinar Series. My topic was How Current &…

There is no doubt that in today’s world we are always almost connected. Social media has formed an extension of…

We're just weeks away from one of the most significant changes ever to online privacy, and businesses around the world…