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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

6 Super Survey Questions for Retail Heroes

What separates the mild-mannered retail store owners from the retail heroes? Heroes use surveys to find out what customers think…

Jay Leonard
June 11, 2018
Consumer Marketing

How To Use Schema.org for Structured Data

When it comes to SEO, doing the little things extremely well is often the difference between generating and not generating…

Jay Leonard
June 11, 2018
Business Articles

How to Set Up a Website Quiz to Generate Leads and Drive Sales

Have you ever completed a BuzzFeed-like online quiz in order to find out how you “rank” or “score” compared to…

Jay Leonard
June 11, 2018
Online Marketing

What Is Mobile Customer Lifecycle Management?

Mobile requires an entirely new set of rules and best practices to help shape a strong customer lifecycle. The mobile…

Jay Leonard
June 11, 2018
Business Articles

How to Stop Wasting Money on PPC (Pay Per Click)

Advertising can be one of the most expensive aspects of running a business, especially online. Therefore, knowing how to manage…

Jay Leonard
June 11, 2018
Marketing

The Ultimate Value of Your 2nd-degree LinkedIn Connections

Are you having trouble finding new candidates and prospects? Do you need to re-invent your recruiting and sales pipelines? If…

Jay Leonard
June 10, 2018
LinkedIn

4 Advanced Tools to Track and Improve the ROI of Email Marketing

The average ROI on email marketing is impressive with $44 return on every $1 spent, but what if you could…

Jay Leonard
June 10, 2018
Business Articles

How to Compete

You are likely to find that most businesspeople are competitive. Especially in marketing, people want to win. Business has always…

Jay Leonard
June 9, 2018
Business Articles

How to Build a First-Class Digital Marketing Team From Scratch

Building a dream team of digital marketers is no small feat. After all, this team of superheroes plays a huge…

Jay Leonard
June 9, 2018
Digital Marketing

The Customer Experience—Why It Matters

In today's digital world, every interaction between a consumer and a brand is important. Thanks to social media, everyone can…

Jay Leonard
June 9, 2018
Customer Experience

7 Tips for Creating An Internal Newsletter That Isn’t Boring

There’s so much more to internal newsletters than pinging everyone in the office about upcoming events. Internal newsletters can be…

Jay Leonard
June 9, 2018
Business Articles

Everything You Ever Wanted to Know About Newsletters (But Were Afraid to Ask)

With the new GDPR privacy regulations taking effect not only in the E.U. but for businesses worldwide who might do…

Jay Leonard
June 8, 2018
Marketing

9 Public Speaking Tips to Help You Prepare for Any Occasion

Whether you’re speaking at a conference or presenting to a group of co-workers, whatever the scenario might be, it’s important…

Jay Leonard
June 8, 2018
Communications

Google I/O & Mobile Marketing: What You Should Know

Google I/O happened in early May, and the changes in the month since have been quite significant for mobile in…

Jay Leonard
June 8, 2018
Business Articles

How to Build a Buyer Intent Model With Keyword Classification

To understand the performance of a website and identify areas ripe for improvement, we created a model based on intent,…

Jay Leonard
June 8, 2018
Business Articles

7 Tricks to Create an Infographic That Goes Viral

Did you know that 74% of marketers rely on visuals in their social media marketing campaigns, and 56% of them…

Jay Leonard
June 8, 2018
Infographics

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