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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

Video Marketing Trends To Pay Attention To

Regardless of platform, video has become the most popular type of digital content among consumers. It has also moved to…

Jay Leonard
June 8, 2018
Business Articles

How a PR/Digital Marketing Agency Can Help Your Brand

Consumers encounter hundreds of brands every day. Getting in front of those consumers can mean the difference between success and…

Jay Leonard
June 7, 2018
Business Articles

Agile Service Management, Scrum, ITIL: Bringing Them All Together

Agile has become increasingly popular and is now a major force in the development world. It originated from the development…

Jay Leonard
June 6, 2018
Business Innovation

How to Succeed With Instagram Ads After a First-Time Fail

Instagram’s popularity with users is growing — and so is its popularity with advertisers. In the third quarter of 2017,…

Jay Leonard
June 6, 2018
Business Articles

Brand Identity Design: 10 Blogs With One-of-a-Kind Branding

What is brand identity design? Brand identity design has to do with a brand's style and voice. You can think…

Jay Leonard
June 6, 2018
Branding

How Freelancers Can Handle Difficult Clients

Lucky is the freelancer who never has to work with a difficult freelance client. While certainly there are many, many…

Jay Leonard
June 5, 2018
Communications

The Loneliest Generations: Millennials and Gen Z

According to a recently released survey by the healthcare company Cigna, Gen Z is the loneliest generation followed by the…

Jay Leonard
June 5, 2018
Business Articles

How to Get Honest Customer Feedback (and Use It)

Have you ever tried a new paella recipe and when you excitedly ask your best friend how it tastes, they…

Jay Leonard
June 5, 2018
Customer Experience

Kate Spade Dies at 55, Social Media Pays Tribute to Fashion Icon

Kate Spade has died at the age of 55. The fashion designer was found dead in her New York City…

Jay Leonard
June 5, 2018
Business Articles

A Few CTA Tips To Optimize Influencer Marketing ROI

More people in Influencer Marketing should consider their calls-to-action (CTAs) in their sponsored content. It’s not enough to just choose…

Jay Leonard
June 5, 2018
Marketing

Integrating 4 Critical Tactics for Digital Marketing Success

Image courtesy of Think Big Engine Digital marketing success is more than just choosing a few digital tactics, it requires…

Jay Leonard
June 4, 2018
Digital Marketing

Have You Thought Your CMS, SEO, and Site-Hosting Strategy Through?

While tools like cPanel can set up CMS platforms like Drupal and WordPress on $3.95/month web hosting services with a…

Jay Leonard
June 4, 2018
Business Articles

8 Hidden Benefits of Social Currency that Grow Businesses

Why do some customers choose your business over others? How is it that some companies get shared on social media…

Jay Leonard
June 3, 2018
Social Data

7 Reasons to Consider a Rebrand (and Why Research Matters)

For many marketers, a rebrand is a tantalizing idea. It’s also a time-consuming process that you need to think deeply…

Jay Leonard
June 2, 2018
Branding

Why the “If You Build it they Will Come” Philosophy Fails for Ecommerce Businesses

Do you remember the 1989 class “Field of Dreams?” It was a great movie, but I have an issue with…

Jay Leonard
June 1, 2018
Ecommerce

How Much Do you Value Your Work

Do you appreciate your work, or are you allowing others to determine its worth? Do you find it hard to…

Jay Leonard
June 1, 2018
Business Articles

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