Jay Leonard

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your…

Cross-functional teams have become a common feature of today’s increasingly diversified organizations. When put together well, these teams have the…

Scrum is intended as a simple, yet sufficient framework for complex product delivery. Scrum is not a one-size-fits-all solution, a…

So: you’ve got a dynamite new website. You’ve poured hours of work into readying your business, or your client’s business,…

Amazon ranks seller performance in many ways, with one of the most important being your seller rating. It is a…

Slumberkins Company Overview Slumberkins promotes positive life skills in kids through a cuddly stuffed animal/blanket hybrid. The plush creatures, when…

If your job depends on your skill in sending marketing messages through email, then the argument between plain-text and HTML…

Amazon’s marketplace is just as lucrative as it is crowded. To make a profit as a seller, you need to…

As the old saying goes, if something seems too good to be true, it probably is. And in the case…

As a Value-Added Reseller, your goal is to drive business value through point-of-sale products. Communicating those values is crucial for…

We live in an age where customers have more ways to interact with your brand than ever before. This fragmentation…

A new product launch is an exciting time for any business, no matter the size. How can you make sure…

Are you looking for a cookie-cutter inside sales process you can implement in your company without changes? If so, you’ll…

Past vs New Customers We're in this series called What Is The Perfect Marketing Strategy For Your Business? For this…

LinkedIn company page best practices for building your brand presence. I used to believe it was a waste of time…