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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

Multi-Channel Marketing – Is It Really Worth It? (Infographic)

Multi-channel marketing is a straightforward yet expansive strategy that many successful businesses, from small firms to large enterprises, use today.…

Jay Leonard
June 22, 2018
Digital Marketing

Deciphering the Terminology of Google Analytics

Google Analytics provides a wealth of knowledge on your website – from its most visited pages, to the visitors that…

Jay Leonard
June 20, 2018
Business Articles

How to Design a Logo You Love—With Less Stress

When most people think of a brand, they think of a logo. A brand is much more than that, but…

Jay Leonard
June 20, 2018
Marketing

How to Write Top-Notch Content in 4 Simple Steps

From blog posts to original videos, your company’s branded content communicates your brand, solutions, and values to your audience. Good…

Jay Leonard
June 20, 2018
Content Marketing

Your Brand is Defined by the Sum of All Your Customer Interactions

What does a good customer experience look like at your company? What does good customer service look like? Ask everyone…

Jay Leonard
June 20, 2018
Customer Experience

How Many Times a Day Should I Post on Instagram?

How Often Should You Post on Instagram What’s the biggest question you have about leveraging Instagram to market your business?…

Jay Leonard
June 20, 2018
Business Articles

How to Write a Blog Post that Converts

Writing blog posts can be a stellar way to increase traffic to your site and grow your email list. According…

Jay Leonard
June 20, 2018
Blogging

6 Examples Of Incredible Social Media Marketing Campaigns

As we are halfway through 2018 it seems a little early to be thinking of ‘best of’ lists. The last…

Jay Leonard
June 20, 2018
Business Articles

SEO Best Practices for Small Businesses

Importance of SEO There is a lot of fuss over the term Search Engine Optimization. So much, that SEO has…

Jay Leonard
June 19, 2018
Small Business

What Is The Perfect Marketing Strategy For Your Business? Part 4 – Home Base – Your Website

We are chugging right along in this series of what is the perfect marketing strategy for your business. And this…

Jay Leonard
June 19, 2018
Marketing

The Best Ways for Businesses to Donate to a Cause

Around 75 percent of small businesses donate to charity every year, according to the U.S. Small Business Association. It pays…

Jay Leonard
June 19, 2018
Business Articles

The Importance of Emotional Agility in the Workplace

There is a common belief that negative emotions should not be shown in the workplace. This is particularly true for…

Jay Leonard
June 19, 2018
Communications

7 Steps To Starting a Successful Business

Starting a business can feel daunting. For many entrepreneurs, the sheer number of tasks to complete can be quite overwhelming.…

Jay Leonard
June 19, 2018
Business Articles

Insta-Hooked: 12 Instagram Story Ideas Your Followers Will Love

Why is ephemeral content so damn irresistible? Because it plays on the apparently severe case of FOMO -- fear of…

Jay Leonard
June 19, 2018
Business Articles

13 Tips to the Get Most Out of the LinkedIn Mobile App

You’re not at your desk, you prefer your tablet or phone to your desktop or laptop, you’ve become accustomed to…

Jay Leonard
June 19, 2018
LinkedIn

Why Google’s RankBrain Is The Best Thing To Happen To SEO

In 2015, Google acknowledged that it had released an enhanced ranking system into the wild. But unlike the incremental improvements…

Jay Leonard
June 19, 2018
Business Articles

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