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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

Identifying Underutilized Talent in Your Organization

  When it comes to hiring, there are three common complaints you are likely to hear if you spend any…

Jay Leonard
June 29, 2018
Business Articles

Why Hiding LinkedIn Connections Doesn’t Really Help You

Most people think that once they’ve gone into their settings and hidden their connections they are now safe to connect…

Jay Leonard
June 28, 2018
LinkedIn

Why P&G $100M Cut in Digital Ads Didn’t Matter and What Brands Can Do Instead

Advertising is quickly becoming less about running ads on social media and buying ad space online and more about advertising…

Jay Leonard
June 28, 2018
Branding

4 Reasons Your Ethical Business May Be Struggling With Digital Marketing Right Now

Even in the ethical and mindful sector, it is baffling to see brands still neglecting their digital marketing in 2018.…

Jay Leonard
June 28, 2018
Digital Marketing

How to Partner with an Influencer for Viral Referral Marketing

It's one thing to have a great product and another to get it in front of people. Without the right…

Jay Leonard
June 28, 2018
Marketing

Attracting the Best and the Brightest in Today’s Job Market

Current State of the Workforce According to key indicators, the economic outlook for 2018 is moderately healthy. Experts forecast steady…

Jay Leonard
June 27, 2018
Business Articles

Shark Tank Update: Christmas Tree Hugger (Q&A with the Founder)

The Christmas Tree Hugger makes artificial Christmas trees look more festive and fun. The product, which comes in several holiday-inspired…

Jay Leonard
June 27, 2018
Business Articles

4 Ways To Manage Diversity In An Exponential Organization

The business world isn’t that big anymore. Sure it’s enormous in terms of volume of sales, market value, business valuation…

Jay Leonard
June 27, 2018
Leadership

How To Convert Your Social Media Traffic To Sales

Social media has exploded, 58 percent of consumers follow brands through social media. Facebook alone has over 2 billion monthly…

Jay Leonard
June 27, 2018
Business Articles

4 Customer Feedback Templates That Actually Get Results

Every e-commerce business knows the relevance of customer feedback—and how hard it can be to obtain it. Not to mention,…

Jay Leonard
June 27, 2018
Business Articles

What Is The Perfect Marketing Strategy For Your Business? Part 5 – Telling Your Story

Buddy Guy – The Dog Let me share a quick story. About six years ago, we adopted a dog. We…

Jay Leonard
June 26, 2018
Marketing

A Simple Strategy for Deciding Which Risks to Take

Human beings are naturally risk-averse, meaning they like to control the amount of risks they take and avoid them if…

Jay Leonard
June 25, 2018
Business Articles

What’s Your Customer Service Roadmap?

Source: Unsplash.com Most companies maintain a roadmap of their products and services. It provides an idea of today’s offerings, as…

Jay Leonard
June 25, 2018
Customer Experience

A Fresh Way to Be Relevant For Your Customers

There’s a fine line between connecting with your users based upon their email/website activity and inadvertently stalking them. The number…

Jay Leonard
June 24, 2018
Customer Experience

What If Sales Enablement Is A “Rotational Assignment?”

I always hate starting a post with a pile of disclaimers. In some of my recent posts, I seem to…

Jay Leonard
June 22, 2018
Business Articles

Brands Can Speed Up Their Digital Tempo With Vertical Video Marketing

The dynamics of marketing need to change with the changing velocity of customers’ preferences. Customers are the lifeline of any…

Jay Leonard
June 22, 2018
Business Articles

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