Jay Leonard

It’s easy to think of small businesses as scrappy underdogs when they’re stacked up against the deep pockets of national…

Here at Locowise we love having our finger on the pulse of the latest social media analytics. Tracking the trends…

Google captivated the world at I/O 2018 when its Google Assistant phoned in an appointment with a hair salon with…

Insider threats are on the rise. When companies traditionally look outwards for security threats, they should be looking inwards towards…

In today’s digital world, it’s difficult to find someone who doesn’t engage on social media no matter what demographic they…

There is a lot of discussion in marketing around engagement. But what is it really? Engagement is an early hallmark…

Landing pages are a critical piece of an effective lead generation campaign. It's where the magic happens. It's where you…

Whether you’re just starting out after graduation, or you’ve been working for years, there’s one important question that you can…

Proper keyword use is essential for content marketing—and for SEO. The keywords help reflect those search terms you’re trying to…

Anyone who’s ever written a marketing email has asked themselves these questions: How do I get my subscribers to open…

4 Strategies to Crafting Effective Digital Newsletters for Your Business For many business owners, crafting company newsletters that people actually…

  Public speaking and presenting at work isn’t easy by any stretch of the imagination. Most people would rather do…

Gamification employs the use of game mechanics to non-gaming context and makes business strategies interesting, fun, interactive and highly attractive.…

Education is powerful. It’s also ongoing. To be a truly educated person, you must devote your life to learning, not…

Unless you’ve been hiding out in the dark ages, you know social media has become an integral part of our…