Connor Brooke

Plenty of blogs and news sites have been flooded with the idea of showing more employee appreciation and recognition. Employees…

Many small businesses owners find that the fast-paced growth of the technology industry can make it difficult to know the…

The hashtag is not a new trend on social media anymore. However, if you’re new to the social world hashtags…

Welcome to our state of Facebook video study for the first quarter of the year 2017. We looked at more…

Scarcity marketing and creating a sense urgency really do increase conversions in all types of businesses and niches. Here’s 9…

There is a lot of data out there telling us that consumers expect personalized experiences. For example, Infosys found that…

“How much should I spend on my content marketing?” It’s a question that many business owners consider, but few want…

In a meeting with a client a few weeks ago, we reviewed potential blog post titles. We were excited —…

Interacting with your customers and keeping them happy is vital to any good business. The problem is that you can’t…

(Source) In 1906, Vilfredo Pareto made the famous observation that just 20% of the Italian population owned 80% of the…

In my last post, I discussed why you need to utilize affiliate marketing to promote your business. Now that you…

When it comes to statistics, conversions, and ROI generated through any marketing channel, email marketing outperforms all, including social media.…

How many times have you checked your email today? Now think about how many times you've opened, read, clicked and…

DID YOU KNOW: 65% OF B2B COMPANIES HAVE ACQUIRED A CUSTOMER THROUGH LINKEDIN? As you know, I have always been…

There seems to be a great deal of confusion for business owners around KPIs (key performance indicators). We know we…