Connor Brooke

A new decade is upon us and marketers from every industry are thinking about their marketing strategies for the next…

E-A-T rating is one significant aspect of Google’s continuing attempts to “make” businesses, brands, and content creators of all kinds…

It is remarkably important for businesses to be inclusive and accommodating to people with disabilities. To learn more about what…

Email marketing can play a huge role in a successful referral program. As a sender and receiver of many (too…

Think of your email list like a group of people you’ve invited over to your house for dinner. They’ve RSVP’d…

Search Engine Optimization. What a buzz word. Most people have heard of it, some marketers may have dabbled in it,…

When applying for credit, your credit score is one of the most important factors that will help determine if you…

As a stakeholder or leader in your company’s brand, you’ve likely experienced some level of stress about handing off part…

Last year, despite lagging adoption for the iPhone XS, XS Max, and XR two weeks following their initial release, Black…

A lot of businesses think that content marketing goes something like this: you write a bunch of articles, post them…

The human brain is divided into two hemispheres–left and right. Scientists believe there is a tendency for cognitive processes or…

It can be really difficult to find the “perfect” email service provider that matches all your needs, particularly in the…

The holiday season is rolling along and for many email marketers, this can be the busiest time of the year.…

If you've reached this post, chances are you're looking for guidance — and maybe a little inspiration — on how…

At a time when engagement marketing has quickly overtaken interruption marketing, branded content is one of the most effective tools…