Connor Brooke

When you’re at work, do you feel like you are living out a scene from the movie “Office Space” or…

There’s an old marketing joke I hear all the time. It goes like this: “I know half of my marketing…

Spam penalization is no myth. Organizations whose websites are perceived as untrustworthy by Google can experience a sudden drop in…

Okay, this week’s WHAT NOT TO DO: This post showed up in my Tumblr feed as a sponsored post. At…

Your corporate website is arguably your company’s most valuable marketing asset in today’s digital-centric, modern marketing ecosystem. It deserves ongoing…

Developing a strong brand identity for your business is an extremely important factor in its success. Effective branding can help…

In order for a personal brand to convert leads into sales, the right marketing strategies need to be in place.…

Given that good Search Engine Optimisation techniques are considered the Holy Grail of online branding, it should probably come as…

Inbound marketing is, by its very nature, customer-driven. To get a better understanding of your customer’s needs and interests and…

Energizer's release of the "world's first" battery made with recycled parts from other batteries might be a big deal in…

Are you thinking about translating your website for different markets? Be sure to address the most important areas in the…

Marketers take note: sometimes the solutions to your biggest challenges start with small but hungry innovators. Digital marketing remains one…

A week is a long time in politics and 12 months is a suitably long time in ecommerce. With the…

We are often asked what sources of VoC insights should be used to improve the company's customer experience. And often,…

Let’s talk about refrigerator magnets. I’m in the kitchen considering my sad spread of questionable leftovers when I notice the…