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Connor Brooke

Tech Expert
200+ Articles

Latest Articles By Connor Brooke

5 Easy Ways to Combine Branding and Inbound Sales

Often when people discuss branding, they make it seem like it is only something marketing needs to worry about. After…

Connor Brooke
May 17, 2015
Business Articles

How To Run An Instagram Photo Challenge

Earlier this year, Constant Contact launched our #CCPhotoADay challenge, as a way to provide inspiration for businesses and organizations getting…

Connor Brooke
May 17, 2015
Business Articles

Using Five Customer Personas to Improve Contact Centre Efficiency

Today’s customers want a more personalized experience when interacting with brands, yet most are reluctant to share their personal data.…

Connor Brooke
May 17, 2015
Customer Experience

8 Ideas From Steve Jobs For eLearning Inspiration

There’s a fair amount of Apple geekery in the Expand office. Some of us gathered in our conference room to…

Connor Brooke
May 16, 2015
Business Innovation

The 3 Act Story Model: Discovering True Consumer Behavior

As marketers, we strive to learn everything there is to know about Millennials, Gen Xers, and the ever-evolving Baby Boomers.…

Connor Brooke
May 16, 2015
Consumer Marketing

Top 5 Reasons Why You Should Be Networking To Grow Your Business

“It’s not what you know, it’s who you know” I’m sure you have heard that popular phrase before. Networking can…

Connor Brooke
May 16, 2015
Business Articles

3 Essential Email Workflows Every Ecommerce Company Needs To Utilize

Interacting with users and customers is an important aspect of running an ecommerce business. That said, time constraints and budget…

Connor Brooke
May 16, 2015
Email Marketing

Top 5 Human Resource Tools You Need For Your Company

HR tools can reduce your hiring and staff management costs for a really small cost. Few small businesses can afford…

Connor Brooke
May 15, 2015
Business Articles

4 Characteristics of Great Thought Leadership Content

Consumers are nearly drowning in information. For any problem, a quick online search brings up thousands of results, with copious…

Connor Brooke
May 15, 2015
Content Marketing

Facebook’s Audience Network

By now you’re probably very familiar with Facebook ads, either from the perspective of a Facebook user or as a…

Connor Brooke
May 15, 2015
Business Articles

5-Minute Email Tips: Save Time With Templates

One of the most common issues we hear from our customers is that they don’t have enough time to manage…

Connor Brooke
May 15, 2015
Business Articles

Content Strategy vs. Content Marketing: How to Get Buy-in From Decision Makers

Many people mistakenly use the phrases Content Strategy and Content Marketing interchangeably. These two areas of business are actually separate,…

Connor Brooke
May 15, 2015
Content Marketing

Beyond the Buzzword: Big Data

Welcome back, buzzword barons! We’ve reached the third installment on my series about buzzwords and the real, important trends behind…

Connor Brooke
May 14, 2015
Big Data

Native Advertising, Keep It Simple

Native advertising is one of those industry terms that is much discussed and has many meanings to many marketers. A…

Connor Brooke
May 14, 2015
Native Advertising

Confidentiality Agreements: A Must-Have For Business Plans

So you finished your business plan and are ready to start shopping for funding. After that long journey of writing…

Connor Brooke
May 14, 2015
Business Articles

The Weirdest Things People Think About HR

For a department as essential and ever-present as human resources, there are certainly lots of biases and misconceptions about what…

Connor Brooke
May 13, 2015
Business Articles

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