Connor Brooke

A strong social presence is crucial to the success of online marketing, and social media is one of the best…

Once upon a time … Who enjoys waiting? We all have our 'princess' moments, where we want an answer, the…

Location, location, location. Entrepreneurs will need to keep that old chestnut of a phrase in mind when looking for the…

I’ve written before about the differences between traditional media and social media — which are profound. You might enjoy reading…

Last year, the Bank of England hired Paul Robinson, a former senior Barclays foreign exchange analyst, as its first ever…

“No plan survives first contact with the enemy.” Similarly, few businesses can survive the first contact with a customer if…

One of the first decisions every potential crowdfunding creator has to make is how much money s/he is going to…

As a marketer, it's important to stay updated on trends and events in the marketing landscape. This also means paying…

Events provide a wonderful opportunity for you to build relationships with your target audience and generate goodwill and leads. The…

Uncertainty and hard decisions You have just started designing a reward system for your loyalty program, and suddenly many unanswered…

In an industry like digital, it’s quite common for employees to work partly or fully from home thanks to most…

While Facebook and Twitter dominate the B2C space, LinkedIn is the site where B2B marketers go to find clients and…

Walmart and Target recently started airing Hispanic ads developed from the ground up rather than adapting a mainstream market idea…

Are you launching a new business website or updating an old one in today’s post-Panda and Penguin world? (names used…

Mobile employees are in a very unique position. They are rarely if ever in the office with their co-workers and…