Connor Brooke

Welcome to the latest edition of our current weekly blog series, How to Ruin an Ad. As is most obvious…

Are you slightly overwhelmed by the number of contest types out there? Are you wondering which one will work best…

I recently had an exchange with an ecommerce entrepreneur on a forum about overlay promotions. I was going over the…

As a designer, I value the importance of first impressions and visuals. Visuals are key in situations such as having…

At first glance, matching gifts and donor retention are only loosely related in that the terms are both topics in…

Let’s face it, if you’re a brand on Instagram, you’re not on there for fun. Most likely you’re using the…

Working across multiple industries, including advertising, public relations, design, software development, gaming, etc. often gives me unique insights into emerging…

In today’s digital world, spending time on social media has become almost second nature for many professionals and firms. (If…

For marketers, it’s the best of times and the worst of times. We’re becoming more involved in the pre-sale process…

With digital evolving at a high speed of knots, user experience (UX) designers can often find themselves in a continual…

Last week, Content Marketing World (CMW) took over downtown Cleveland. Key figures in the industry gathered in the large convention…

I’m obsessed with conversion rates. It’s the easiest way to increase your revenue without increasing your marketing budget. A small…

Virtually all of us sell something. Some sell products, others sells services. And some of us have to sell our…

Marketing has historically been seen as a cost center with marketers constantly working to prove ROI and fighting to be…

In 2013, Instagram launched video sharing to provide users with enhanced storytelling capabilities. Rivaling visual apps such as Meerkat, Periscope, and Vine,…