Connor Brooke

In today’s economy, amidst tremendous growth of online shopping, merchants are evaluating different approaches to acquire highly valued customers, convert…

Recently I have been thinking about how the Sales & Operations Planning (S&OP) process fits in with the other planning…

I’m enthralled by the TV Show “Suits”. If you haven't seen this show, it's about a college dropout named Mike…

In marketing, you see a lot of listicles that don’t live up to the adjectives in their titles. But when…

Did you know the average smartphone user spends nearly three hours on their mobile device each day? With nearly five…

There's a reason why I spent most of my professional life being self-employed: I don't like submitting to authority. My…

74% of the buying decision is made in advance of the first sales call, 50% before an email address is…

According to MarketingProfs, “email is thriving, not perishing, in our social media-loving age.” In fact, publishers can take advantage of…

A business might have the best product or service, but if no one knows about it, it's hard to say…

User Data is Gold to Marketers Consumer information is a valuable resource and online marketing tool. With tight marketing budgets…

When building a personal brand content is key to increased visibility online. To achieve this it’s not only important to…

Last on Shark Tank's college entrepreneur episode, Christopher Gray is trying to sell the investors on Scholly, an app to…

  Nayeem Hussain and Ryan Fant are the third team on Shark Tank's college enterpreneur episode. Like other teams on…

I’ve written about the relationship between customer experience and brand before, but I think it’s an important topic to think…

When do we say that something doesn’t work or that it’s broken? Only when it’s completely fallen into pieces or…