Connor Brooke

Are mentor programs failing us? I think one of the best things we can do for our careers is to…

Instagram is an under-utilized tool for business: only 28% of marketers currently use Instagram. Now’s the time to get started…

As companies move along their digital transformation path, one area that can be greatly changed by a new approach is…

Not all B2B prospects are created equal. Some are ready to buy now, some later, some not at all—yet marketing…

More and more people rely on the internet for information daily. There is really no subject matter that cannot be…

A lot of reports show that more than 90% of all new business start-ups fail in five years or less.…

At least once a year there is a great example of a fairly large marketing mistake by a large and…

We’re already deep into 2015, which has been called the Year of Video Marketing, so it’s time to update your…

When you’re in a consulting or service -based business model – especially in digital marketing –having robust processes in place…

Ever wonder how to automatically add your old or new YouTube videos to a playlist? I found myself wasting too…

Google+ Pages are way for organizations, businesses, artists, and more to have a public identity. This is Google’s attempt to…

A great marketing strategy for any business focuses on how to create, distribute, and track buyer-centric content. But B2B digital…

When I first started creating content for sales teams, I would follow a similar process to my own marketing efforts.…

In a past job, my superiors were excited about what they called the “elephant-and-rider metaphor.”  It comes from psychologist Jonathan…

Discover how an effective Customer Relationship Management (CRM) system can enable your business to measure customer satisfaction in order to…