Connor Brooke

Skype for Business or Skype: what are they, how are they different, and which one is really right for your…

Not so long ago, retailers always spoke of location-based marketing with a note of caution. Fast forward a year, and…

A multitude of global economic factors have caused the recent plummet in the U.S. stock market. Oil prices dropped below…

Google shocked the world earlier this month when it announced that the company would be folded into an umbrella company…

When it comes to email design, it’s easy to get carried away. You want your message to stand out in…

When someone says “sales rep”, what type of person do you imagine? You might think someone who is talkative, aggressive,…

As marketers, understanding how the brain operates is critical. Technology rapidly changes, but the brain, not so much. In fact,…

Hmm, I feel like I’m forgetting something. OK, where to begin? These thoughts will sometimes race through my head when…

Making use of Twitter as a marketing-engagement tool, will help you connect to your target audience very fast, given that…

It seems like such a short time ago, that changes in the Google algorithms could send a company that relies…

Innovation isn’t just another buzzword. It isn’t a “service” or even a “job”—it’s a way of existence. I’m talking about…

If your company hasn’t staffed an offshore team to build a B2B house file and make calls, you should start…

We’ve all seen the saying “Start strong, finish stronger”—probably on a poster at the gym intended to provide inspiration to…

In my discussions with marketers about their content plans and lead generation strategies, I find that many ask generalities about…

You’ve heard statistics about how 10 percent of America owns 75 percent of the wealth and that the top 1…