Arik Hanson, Author at Business2Community - Page 4 of 4

Arik Hanson

Contributor
62 Articles

Latest Articles By Arik Hanson

Theory: Boomers in PR Don’t Trust Influencers or Influencer Culture

I have a theory I want to test with you today: I think there’s a segment of our industry that…

Arik Hanson
January 13, 2021
Public Relations

Learn From Walmart: 4 Social Media Governance Best Practices to Reduce Your Risk of “Going Viral” in a Bad Way

You may have missed it, but Walmart’s social media team got itself in a bit of hot water last week…

Arik Hanson
January 8, 2021
Social Media

Pixar’s Soul’s Message Resonates in “Hustle-Driven” PR Industry

Like many others, I watched Pixar’s new “Soul” on Christmas Day. And, as usual for Pixar movies, it didn’t disappoint.…

Arik Hanson
January 4, 2021
Public Relations

What Returning to the “New Normal” at Work Will Really Look Like in 6 Months

Even though we’re entering the darkest period of the pandemic, there is finally glimpses of a light at the end…

Arik Hanson
December 10, 2020
Workplace Culture

Ocean Spray and Sherwin Williams: A Tale of 2 Companies and How They Embrace Social Media

By now, you’ve undoubtedly heard of the viral Ocean Spray TikTok moment. Nathan Apodaca riding a longboard down an off…

Arik Hanson
November 26, 2020
Public Relations

The Age-Old Question: Do You Need to Be Active on Social Media to Be Successful in Social Media?

It’s the age-old debate (at least over the last 10 years!): Do you need to be active on social media…

Arik Hanson
November 12, 2020
Social Media

What I Learned About Digital Short-form Content From 2,462 Republican Recruitment Text Messages

How many text messages have you received from Republican or Democrat operatives in the last few weeks? For me, it’s…

Arik Hanson
October 30, 2020
Digital Marketing

Trend: CEOs Posting Employee-Only Memos On Personal LinkedIn Profiles (and Other Social Media Sites)

There’s been a trend emerging during the coronavirus and civil unrest–one that’s flown under the radar a bit, but one…

Arik Hanson
July 17, 2020
LinkedIn

Why Are Many Social Media Marketers Still Working From the 2015 Playbook?

No one will question that the global pandemic has had far-reaching impacts on our daily lives–in just three short months.…

Arik Hanson
June 22, 2020
Social Media

Will Companies Keep Up the Momentum Around Racial Injustice – and What Will it Look Like?

The last couple weeks, amidst the marches and protests, we started to see companies put speaking up racial injustice–with their…

Arik Hanson
June 17, 2020
Social Business

4 Under-the-Radar Tips for Finding a Job on LinkedIn During COVID-19

With unemployment approaching 2008-09 levels (and some projecting Great Depression 30% levels), finding a job the next few months to…

Arik Hanson
April 25, 2020
LinkedIn

How Social Networks Are Surging and Changing During the COVID-19 Outbreak

Last week, in one of my client meetings, an interesting discussion came up–what social networks were surging and which were…

Arik Hanson
April 2, 2020
Social Media

How Your Content’s Half-Life Should (Drastically) Impact Your Social Media Strategy in 2020

Last week, Greg Swan shared an interesting tweet as part of his presentation on the state of social media in…

Arik Hanson
March 9, 2020
Social Media

#RIPeanut Highlights Brand-to-Brand Trend Actually May Be Working on Twitter

Last fall, Popeye’s trolled Chick-Fil-A on Twitter into helping it launch its new chicken sandwich that ended up selling out…

Arik Hanson
February 7, 2020
Twitter

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