Arik Hanson

For at least a couple years now, many brands have been asking the same question: Should we give up on…

In case you haven’t noticed, executive participation on LinkedIn has been way up during COVID. In fact, many leaders have…

This story starts a couple years ago. I was sitting in bed, reading, as I often do in the evenings.…

It’s a question posed by the Sprout Social folks the other day. It’s an interesting question, actually. As a full-time…

What makes a brand “best in class” when it comes to social media marketing? It’s a question almost every company…

Let’s just get this out of the way. In my opinion, the answer to this click-bait-ey headline is a resounding…

Earlier this year, a friend of mine was unceremoniously fired from her corporate job. She had been a really good…

Earlier this year, my son was talking about how much he wanted a membership at the Edina Life Time. Keep…

It’s become one of the most prevalent questions in the social media industry. And, to me, also one of the…

A recent report from Typeset relayed a concerning stat: 38% of writers said “knowing what our audiences want to read”…

I have a good friend who’s completely addicted to TikTok. She spends countless hours on the platform going down rabbit…

In case you’ve been living under a rock for the last 10 years, you’ve probably noticed the big uptick in…

In case you haven’t heard, Axios is taking over the world. OK, not really. But, their local e-newsletters are infiltrating…

I had an interesting conversation with a friend last week about social media engagement. Her theory: Impressions are highly under-valued…

Ask any social media marketer who works for a larger organization the most painful part of their jobs and almost…