Arik Hanson

Contributor
98 Articles

Latest Articles By Arik Hanson

The Future of Social is Selling – And It’ll Be Live-Streamed

For years, we’ve heard the same thing: This is the year social e-commerce takes off. And it really never held…

Arik Hanson
January 19, 2022
Social Selling

Where Did All the Social Media Agencies Go?

One of the questions I get from time to time from friends and colleagues is “Who would you recommend for…

Arik Hanson
January 11, 2022
Social Media

The Art of the “I Have a New Job” Announcement: How to Make a Job Post the Right Way

One huge trend that I’ve completely missed out on over the last 12 years is the whole “I have a…

Arik Hanson
December 21, 2021
Human Resources

5 Ways to Reframe the Discussion About Corporate Blogging

For as far back as I can remember (12 years now), there has been one consistent strategy when it comes…

Arik Hanson
December 16, 2021
Blogging

Should We Be De-Prioritizing Engagements in 2022?

That’s an odd headline, isn’t it? After all, engagements are the cornerstone of social media marketing. Why on earth would…

Arik Hanson
December 12, 2021
Online Marketing

What Should Be Included in Your Next Social Media Audit?

When was the last time your company conducted a social media audit? If your answer is “not recently” or “never”,…

Arik Hanson
December 9, 2021
Social Media

Time to Rethink Social Strategy for 2022: Leads, Sales Can’t Be Our Only Goal

As we quickly near the end of 2021 (where did this year go?!?!), many of us will start the planning…

Arik Hanson
December 5, 2021
Strategy

90% of Success Is Just Showing Up: 3 Recent Examples

Last week, on Tuesday, I showed up to teach my social media/digital marketing class at the University of Minnesota. Unfortunately,…

Arik Hanson
December 3, 2021
Strategy

Executives Need to Get a Lot More Real in 2022 on LinkedIn

2021 was the year executives got more active on LinkedIn. And, for many us who have been urging execs to…

Arik Hanson
November 24, 2021
LinkedIn

Your Social Media Marketing Can Only Impact So Much

A couple weeks ago, I joined Life Time, a health club here in Minneapolis. It’s a bit of a lifestyle…

Arik Hanson
November 20, 2021
Social Media

9 Recommendations to Get the Most From Your LinkedIn Promoted Posts

Lately I’ve been hearing a lot of questions from friends and clients about LinkedIn advertising–specifically promoted posts. And it makes…

Arik Hanson
November 15, 2021
LinkedIn

Modern-Day Bloggers: Too Many Lists and How-To Posts; Not Enough Opinions

Today, I just have to b**ch about our industry. Just a little. Specifically, bloggers. And yes, I’m aware that I’m…

Arik Hanson
November 8, 2021
Blogging

What I Learned About “Going Viral” on LinkedIn Last Week

Last week I had my first experience with a post of mine “going viral” on LinkedIn. The funny thing is…

Arik Hanson
November 5, 2021
LinkedIn

Will High-Stress Social Media Jobs Drive People Out of the Industry?

Over the last 18+ months since the pandemic began, social media teams have had a tough time. I realize social…

Arik Hanson
November 3, 2021
Social Media

The Golden Opportunity For Modern Thought Leadership

Thought leadership is one of those things many brands and leaders want–but very few do well. It’s always been that…

Arik Hanson
November 1, 2021
Strategy

To Link or Not to Link: Should You Include Links In Your Social Media Posts?

Over the last 12 years I’ve been a consultant, I’ve conducted a lot of social media audits. And one trend…

Arik Hanson
October 14, 2021
Social Media

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