One of the questions I get from time to time from friends and colleagues is “Who would you recommend for…
Social Media
Latest Articles By Arik Hanson
For years, we’ve heard the same thing: This is the year social e-commerce takes off. And it really never held…
Arik Hanson
January 19, 2022
Social Selling
One huge trend that I’ve completely missed out on over the last 12 years is the whole “I have a…
Arik Hanson
December 21, 2021
Human Resources
For as far back as I can remember (12 years now), there has been one consistent strategy when it comes…
Arik Hanson
December 16, 2021
Blogging
That’s an odd headline, isn’t it? After all, engagements are the cornerstone of social media marketing. Why on earth would…
Arik Hanson
December 12, 2021
Online Marketing
When was the last time your company conducted a social media audit? If your answer is “not recently” or “never”,…
Arik Hanson
December 9, 2021
Social Media
As we quickly near the end of 2021 (where did this year go?!?!), many of us will start the planning…
Arik Hanson
December 5, 2021
Strategy
Last week, on Tuesday, I showed up to teach my social media/digital marketing class at the University of Minnesota. Unfortunately,…
Arik Hanson
December 3, 2021
Strategy
2021 was the year executives got more active on LinkedIn. And, for many us who have been urging execs to…
Arik Hanson
November 24, 2021
LinkedIn
A couple weeks ago, I joined Life Time, a health club here in Minneapolis. It’s a bit of a lifestyle…
Arik Hanson
November 20, 2021
Social Media
Lately I’ve been hearing a lot of questions from friends and clients about LinkedIn advertising–specifically promoted posts. And it makes…
Arik Hanson
November 15, 2021
LinkedIn
Today, I just have to b**ch about our industry. Just a little. Specifically, bloggers. And yes, I’m aware that I’m…
Arik Hanson
November 8, 2021
Blogging
Last week I had my first experience with a post of mine “going viral” on LinkedIn. The funny thing is…
Arik Hanson
November 5, 2021
LinkedIn
Over the last 18+ months since the pandemic began, social media teams have had a tough time. I realize social…
Arik Hanson
November 3, 2021
Social Media
Thought leadership is one of those things many brands and leaders want–but very few do well. It’s always been that…
Arik Hanson
November 1, 2021
Strategy
20 years ago (holy cow, I wish I wouldn’t have said that out loud!), I had a job at a…
Arik Hanson
October 4, 2021
Social Media