A couple weeks ago, Pew Internet released another great report detailing social media use in 2021. I recommend taking a…
Social Media
Latest Articles By Arik Hanson
Over the last few weeks, we’ve seen the big rush on social audio. First, Twitter unveiled Twitter Spaces. Then, LinkedIn…
Arik Hanson
May 6, 2021
Social Media
According to a recent study by LinkedIn, “digital marketing jobs” were among the top 15 most in-demand jobs in the…
Arik Hanson
April 21, 2021
Social Media
I know, I know, it’s mid-April and COVID cases and deaths are rising again. But vaccinations are ramping up, too.…
Arik Hanson
April 15, 2021
Strategy
A free donut a day with your vaccine card. That’s what Krispy Kreme offered up last week in the first…
Arik Hanson
March 31, 2021
Public Relations
For years, what’s been one of the key social media “best practices” that’s been beaten into our heads? SNACKABLE CONTENT!…
Arik Hanson
March 31, 2021
Content Marketing
Since last spring/summer when this pandemic began to take hold, we’ve all been talking about how its changed work forever…
Arik Hanson
March 25, 2021
Workplace Culture
I don’t know if you’ve noticed, but people are angry out there. I mean, like REALLY ANGRY. It’s no surprise.…
Arik Hanson
March 12, 2021
Public Relations
I can’t take credit for the idea behind this post. A fella I follow on Twitter named Matt Lindner tweeted…
Arik Hanson
March 7, 2021
Human Resources
Gary V is a fascinating personality to me. For so many reasons. But mostly because of his position in the…
Arik Hanson
February 28, 2021
Social Media
So much has been written about Clubhouse already–I hesitated to even try to add another viewpoint. However, as I continue…
Arik Hanson
February 23, 2021
Social Media
In case you missed it, Zillow had a moment a few weeks ago. https://www.youtube.com/watch?v=yEfsaXDX0UQ A “viral” moment, to be clear.…
Arik Hanson
February 22, 2021
Public Relations
Tide. Jeep. Bud Light. Doritos. These were the brands you were paying attention to during the Super Bowl Sunday because…
Arik Hanson
February 11, 2021
Branding
A couple weeks ago, I noticed an acquaintance of mine accepted a new job as a VP of marketing. Sweet…
Arik Hanson
January 28, 2021
Leadership
Trust in everything is plummeting. Except my company’s CEO. That’s the message from the 21st edition of the Edelman Trust…
Arik Hanson
January 25, 2021
Public Relations
One thing I’ve learned about social media marketing over the 12 years I’ve been a consultant: Everyone wants to know…
Arik Hanson
January 18, 2021
Social Media