Alan Draper

Netflix is all the rage right now for streaming and on-demand content. As its popularity has dramatically increased over the…

In today's competitive and fragmented market, brands are always looking for the most efficient way to tell their story, reach…

In a previous blog post, I started with a well-worn phrase in marketing – Content is King. It is a…

Cart abandonment is a dreadful thing for any e-commerce marketer. It’s the worst kind of ‘almost’—the person ‘almost’ completed the…

Startups face an interesting dilemma when it comes to public relations tactics. They need attention in order to grow their…

Elon Musk, CEO of Tesla Motors, created quite a stir on Monday. At the National Governors Association in Rhode Island,…

Do you feel respected at work? Greeting people on the street, in the store, at the gym, or even in…

There’s no place like the internet. Stars are made every day, weird trends take the world by storm and everything…

I’ve had conversations with folks who think that Instagram is kind of silly to use for a business. That may…

Your website functions as your 24 hour online presence. Getting people to your website is a victory, but you still…

One thing every person needs to understand is that learning is a continuous process. You will agree to the old…

Anyone who understands Google’s stance on off-page SEO should be familiar with the Google Disavow Tool. The Disavow Tool was…

There are many different mechanisms to incentivize your referral partners. The key is finding the right mix of appropriate amount,…

Lead scoring is an effective tool in the marketing and sales process, yet many companies are not using it. By…

Today we’re looking at the latest research on interactive content (think interactive infographics, quizzes, contests, assessments, etc.) and how it’s…