Alan Draper

Finding the right sales incentives is critical to building a more effective sales organization. But regardless of the incentive system…

Motion graphics are an excellent way to communicate visually, but they require more effort and skill to create than static…

Looks like Google gives customer-centric marketing one big stamp of approval. The tech giant has been busy at work building…

The front line sales manager has, possibly, the single most difficult and important job in the sales organization. They are…

Data and analytics are the next big thing in HR, but do you really know how to implement your findings…

Automation has become an essential tool for email marketers, not only does it save time and money it also improves…

What We’ve Discovered to Boost Client’s Email ROI – Part 1 If you’re using email marketing or considering it, there…

Since the 1980s, electronic spreadsheets have been essential in many fields. Industries like accounting, business and research analysis, management consulting,…

A common misconception about conversion optimization is that your work ends when the user converts. This is a limited way…

Musicians can teach Marketers a thing or two about profitable collaborations. Look at the powerful and well-matched collaboration of Kendrick…

Eat your veggies, brush your teeth, and analyze your business’s data. You know you should be following your business metrics…

In today's technology-driven society, companies are constantly trying to create a name for themselves by implementing innovative solutions into their…

Your reputation can be a hard thing to define. As an executive, you like to think you know what your…

Everyone is drawn to a good story. Why? We love to imagine ourselves as the protagonist, overcoming the odds and…

Artificial Intelligence (AI) continues to make its way into the world, influencing popular culture (think Steven Spielberg’s “A.I.”, or Disney’s…