Alan Draper

Running an online contest is great for business growth. It builds excitement around your brand, furthers its reach, and increases…

There’s a common saying in business: if you can’t measure it, it didn’t happen. But how do you measure satisfaction?…

Automation can be a marketer’s best friend, and no, it doesn’t replace jobs, it just makes us more effective in…

If you’re new to invoicing, you may assume that’s simple and straightforward. Just send a client or customer a piece…

The answer to the question is one to three times per week. We can narrow that down further once we…

Client experience, otherwise known as CX, is something you will hear often as you determine how to design and implement…

Should your agency avoid startup clients? Probably. Many agency owners like working with startups, because startups are usually fun, magnetic,…

Communication and trust are key parts of teamwork. When communication fails, working together becomes nearly impossible. Trust is even more…

A few days ago I wrote a post entitled Do You Take Time Management in Business Seriously? It, to me,…

Brexit – the decision of the UK to leave the European Union – was supposed to have deeply negative impacts…

It's almost the year 2020, and with a new year comes a vast change in business practices, software, and skills.…

It’s 2024, so you know by now how important it is to have a web analytical measurement strategy in place.…

The rise of the AI bots may sound like a sci-fi horror scenario, but in reality, the growing industry of…

With 326 million users on Twitter each month, it continues to be a strong marketing tool for businesses and brands…

Bad data can cost your business dearly. Keeping your data clean is critical. Only 29% of companies believe that their…