Alan Draper

Walking down the streets of New York City, you can feel the history, almost hear the newsboys call up from…

According to Webster’s dictionary, networking is “the cultivation of a productive relationships for employment or business.” The key word is…

We live in a digital world where everything is now a “soft copy,” digital download, or electronic payment instead of…

Video content is one of the most important types of content for any marketing strategy and audiences love seeing video…

Marketing trends come and go, sometimes as swiftly (and pitilessly) as the evening tide. Experts croon about them at the…

When Instagram announced the release of full-screen, vertical story ads this March, advertisers had reason to be excited. Story ads…

If your business is online, you need a content marketing strategy. Why? As well as being useful for SEO, content…

Deciding to become a freelancer is an exciting career choice that provides a lot of opportunities—both for making money and…

Few companies have as strong a reputation for managing supplier relationships as Toyota. The largest automaker in the world has…

Lots of people spend time coming up with budgets so they can improve their finances. Then they spend additional time…

Perhaps I’m an alarmist, but I’m starting to see the early signs of a schism between Sales Enablement and Sales.…

To grasp what creates a good blog post, you should recall a simpler time in your life. Imagine yourself in…

For most organizations executing strategy is one of the biggest problems in business. Recent research on What Employees Say Drives…

Even tech giants have humble beginnings. In the halcyon days when Google was making the transition from a bedroom to…

Blockchain. Bitcoin. Cryptocurrency. It’s likely you’ve heard these terms mentioned in the news recently, but unless you work in banking,…